Lack of functions and clarity
While the Brand24's product is amazing itself, the dashboard is kinda outdated. Not in a bad way, because it was well designed in the first place, so it aged quite well. But many of the key functionalities that advanced clients use the most, are hidden in the second or third level menus. Some of them are also missing, like being able to share a mention to your co-worker who has also a B24 account or being able to quickly export a month-to-month comparison to a PDF. Also - if you have a lot of mentions to deal with - there's no option currently to highlight/stick selected ones, so they don't disappear after scrolling down.
Light it up and let's animate!
I've also added a few functions that currently don't exist, e.g. statistics for a selected mention. Right now you can see the influence score and the metadata, but what I would love to have is an opportunity to analyze a single mention with some "Google Analytics like" statistics, how many times it was seen, on what devices people were reading this mention, from what countries, etc. I totally get it though - some of external APIs don't allow that kind of data, but you need to have in mind that this is just a concept - for now. I've worked with Brand24 before as a front-end developer (I coded the homepage of brand24.com and designed the mobile version), so... You never know. Take a look at the video below for some UI goodies.